IAB Certification Store

DAOC Redesignation


The Digital Ad Operations Certification (DAOC) is for professionals that work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include creative management, launch confirmation, and pacing confirmation. This includes providing quality assurance, logging traffic, pulling campaign placement reports, entry of proposals, and reviewing the status of campaigns in order to optimize their performance, while assisting the Ad Sales, Marketing, and Product teams in formulating media plans.

You must:

  • Agree to abide by and uphold the Code of Ethics.
  • Electronically sign the IAB Consent Statement.

You will have six months after purchasing DAOC Redesignation to submit 20 continuing education (CE) credits. Once you have submitted your CE credits, your certification will be re-activated. Your certification will be valid for two years from the date of purchase of your redesignation. All certification requirements must be completed at each recertification cycle (every two years).