IAB Certification Store

DBPC Redesignation


The Digital Media Buying & Planning Certification (DBPC) is for professionals that are consultative, critical thinking, marketing professionals tasked with driving reach to the highest possible number of people in a selected target audience while decreasing related cost. Media Buyers and Planners discover, purchase and analyze advertising space and time for their clients. They also determine the best platforms to use to optimize targeted reach.

You must:

  • Agree to abide by and uphold the Code of Ethics.
  • Electronically sign the IAB Consent Statement.

You will have six months after purchasing DBPC Redesignation to submit 20 continuing education (CE) credits. Once you have submitted your CE credits, your certification will be re-activated. Your certification will be valid for two years from the date of purchase of your redesignation. All certification requirements must be completed at each recertification cycle (every two years).