The Digital Media Buying & Planning Certification (DBPC) is for professionals that are consultative, critical thinking, marketing professionals tasked with driving reach to the highest possible number of people in a selected target audience while decreasing related cost. Media Buyers and Planners discover, purchase and analyze advertising space and time for their clients. They also determine the best platforms to use to optimize targeted reach.
- Agree to abide by and uphold the Code of Ethics.
- Electronically sign the IAB Consent Statement.