IAB Certification Store

DMFC Retest


The Digital Marketing and Media Foundations Certification (DMFC) is for professionals that support companies throughout the media buying lifecycle. Representative companies include advertisers, agencies, media properties, and/or technology platforms. They often have a solid understanding of Digital Marketing and Media and the overall digital media ecosystem enabling this associate to complete campaign planning, execution, and analysis tasks for a range of Digital Marketing and Media departments.

You are applying for the DMFC Certification which includes the DMFC examination and your first two-year certification cycle.

The requirements for earning the DMFC certification are:

  • Agree to abide by and uphold the Code of Ethics.
  • Electronically sign the IAB Consent Statement.
  • Pass the DMFC examination.