IAB Certification Store

DMSC Certification Application – Exam Only


The Digital Media Sales Certification (DMSC) is for professionals that are consultative, critical thinking, marketing professionals tasked with driving revenue by selling digital advertising. The salesperson accomplishes this by understanding the digital ecosystem, recognizing the client’s marketing objectives, and providing impactful solutions.*

You are applying for the DMSC Certification which includes the DMSC examination and your first two-year certification cycle.**

The requirements for earning the DMSC certification are:

  • Agree to abide by and uphold the Code of Ethics.
  • Electronically sign the IAB Consent Statement.
  • Pass the DMSC examination.


*This exam is currently only offered in English.

**This does not include training materials.